Get to know me
Feel free to explore and learn more about me. You can find out where I grew up and the cities I've lived in. Where I studied, the places I've traveled, and the things I've learned. See how and where I began my career, what I'm doing these days, and what motivates me.
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This is the Story of Shelly.
Born and Raised in the City of Angeles
A winter baby in the place where winter never comes. I grew up in sunny Southern California, from West Hollywood to "The Valley", I spent most of my entire childhood looking up at Palm Trees and wandering malls.
A Brief Stint in San Francisco
Took the Freeway up "North"
Lived in San Francisco for a couple of years, hoping the polar opposite of L.A. would be the place to be.
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But, it just wasn't for me...
Found Myself in Tel Aviv
I truly believe that TLV is a gem of a city- the beach, the bars, the food, the fun- it is magical in its own right.
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Studied Interactive Communications and realized my love for digital and usability. Worked in various start-ups and found my passion for Product.
Thriving in New York
NYC is the place I found my partner in life, bore my children, and grew my career. "If you can make it here, you can make it anywhere" still resonates today.
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The city is always moving around, with you, and sometimes even against you, but if you learn how to keep up, you are that much stronger because of it.